Native Advertising is one of the most popular marketing strategies to capture the audience’s attention on Facebook. It’s a type of content structure in a way to align with Facebook or any social media platform. Sponsored content and Recommended content are two of the most popular type of ads you can promote on Facebook. However, you must know the right way to execute these methods.
Here are 3 Methods to Run Native Campaigns on Facebook
Define Your Objective
Defining your objective is the first step to determine what is your ideal goal. There are questions you must ask while defining your objective. Looking to generate leads? Want to spreading awareness? Seeking to raise attendance to an event? Do you want more traffic to your site?
Focus on Quality and Shareable Content
Content is the foundation on native advertising allowing you to showcase your expertise and focus on topics that are interesting, entertaining and many more.
Make it Mobile-First
A recent study has shown that almost everyone, including your potential customers, is on a transportable device via Iphone, Ipad, Tablet, Laptop and many more. Going mobile is critical to your business or brand. If you have a website or looking to build a website, you must make sure that your content is optimize on any transportable device before you run native campaigns.
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In conclusion, If you know enough about your market, then you are already halfway there because you have the ability to determine the right content to publish and run native campaigns successfully.
About the Author:
Ed Swindler II is the freelancer behind ESIIDeveloper specializing in custom and web solutions